This video by Design850 owner Mike Bunton will give you the 3 basic items every video that you use on the web should have.  If you are uploading to YouTube, Facebook or some other video sharing platform, having these 3 parts on every video will ensure an effective marketing piece for your Tallahassee area business.

Every business should be using video to promote their business without exception.  What will set your video apart from all the other videos that are out there on the web?  Follow these three quick tips and apply them to all the videos you use and you should see a difference.    Making sure your videos are branded by having an opening/welcome screen, a lower third showing your name, business name and contact information (like a phone number or website URL) and closing with an extended screen having a specific call to action will help maximize each of the videos that you are using to market your business online.

If you are a Tallahassee area business and need assistance in marketing your business on the web – from web site design to email marketing to lead capture to video marketing to search engine optimization – Design850 invites you to drop us a quick email or give us a call and we can chat about how we can help your business market more effectively online.

• Links – check your links to ensure that they are still live.    This would refer to both links that point to other pages within your web site and then also links that point to pages that are not on your web site.   Hopefully your internal links will not be an issue, but linking to external sites could be problematic because other web sites might change their site structure periodically and your links might need to be updated.

• Mobile Phones – since just about everyone has a mobile phone, you should be checking your site on a regular basis on multiple mobile phones to ensure that your site is visible and functions properly in the mobile environment.

• Analytics – this should be done at least every 30 days.   You should always be looking at analytics so you know where your site visitors are coming from and how they are finding you.    I know that approximately 40% of traffic to design850.com and I can see how that is changing every month (or week in my case).  I also can know what other sites are driving the most traffic to my site.

• Newsletters/Forms – you should be testing your forms on a regular basis to ensure that the emails are getting through to you and to also know what the end user receives if they sign up for your newsletter or send a request through your contact form.

• Images – the last item that you should check on a regular basis is that the images that you have on your site all load correctly.   This is especially true if you have any sort of online store where the images are a necessary part of your ability to conduct business.