The 3 Factors That Affect the Search Engine Placement of Small Business Websites
Today, I wanted to talk to you about one of the most common questions that I get asked and that question simply is, Mike, “How Can I Get My Business Website Found in the Search Engines?” or “How Can I Make the Placement of Website Better in the Search Engines?”.
So, I wanted to take a few moments to answer that question today as one of the common questions that I get and here is the answer!
First, you must have a good foundation with your website.
What that means is the actual coding, the structure, the images – all the different parts that make up the actual website itself, need to all be done correctly. If you don’t have good page titles, page names, if you’re images aren’t named correctly, or your content isn’t tagged correctly, the foundation of that website isn’t going to lend itself to make it easy for Google to find your website and index the content on the website.
Second, you need to have good content posted to the website on a regular basis.
What site owners should be looking for is that when Google sends it little computers to come visit your website and finds 10 pages of content on your website, the next time it comes back and visits your website, we want there to be new pages of content that it can index.
The reason is that Google will always give presidence to those websites that have and are continuing to post new and unique content to their website over the long term.
Having good content posted to your website on a regular basis is an important factor in search engine optimization.
Third, use video to help market your business and market your website.
One of the great things about video is that it can greatly enhance the search engine placement of your main business website. Using video properly can greatly effect how search engines like Google, Yahoo and Bing, can go in an index the content and bring up the power of your website in the search engines.
Today, we talked about a commonly asked question with a straighforward and simple answer.
How Can I Improve the Ranking of My Website in the Search Engines?
1) Have a Good Foundation
2) Have Good Content Posted to Your Website on a Regular Basis
3) Have Video Help the Placement of Your Website in the Search Engines
Stay tuned for our next three blog posts where we will share more in depth information about each of these three key parts to Search Engine Optimization (SEO)
Marketing Using Video
I have been seeing a lot of Tallahassee small businesses begin to use video marketing as part of their marketing plan and that is a great thing to see. This video that I found yesterday on YouTube really drives home the point that if your business is not using video, you are going to start to fall behind in the search engines (if you haven’t already) and those businesses that do use video to market will start to gain more market share online.
Check out the video below and if you are a small business that needs help in understanding how video marketing can help your business, drop me an email or give me a call and let’s chat.
SEO Tip: to ‘WWW’ or not to ‘WWW’
Here is a good search engine optimization tip for you to check out on your own Tallahassee business web site.
Type in the URL of your website as www.design850.com replacing the ‘design850′ with your web site URL. Your web site should load in the browser.
Now do the same thing only this time leave off the ‘www’ at the front and just type design850.com and replace the ‘design850′ with your web site URL. Again, your web site should load in the browser.
In the second example, you now want to check to see if your web server added the ‘www’ to your domain name. If not, you need to contact your web master or web host.
What you want to prevent from a search engine optimization point of view is having your domain search by Google (and other search engines) from viewing www.design850.com and design850.com as two separate domains/web sites. As you add more and more content to your site, you want to ensure that only ONE gets indexed and ranked by search engines.
This can be corrected on your server (or your web host) by performing what is known as a ’301 redirect’. This redirect is done by a single setting to tell any browser or search engine bot that is visiting your site that it should add the ‘www’ to the domain if it was not there when someone visited a link or typed in your domain.
Design850 can help correct this and other SEO basics on your web site to ensure that you are being ranked as high as possible in the search engines – give us a call at 850-445-2076.